On a pedestrian crossing, a man in a grey T-shirt walks with a black backpack on his back. A black neck pillow sits around his neck, joined to the backpack strap by a short black strap and buckle.

Wherever you go, comfort follows.

A commuter backpack with an inflatable neck pillow built in.

Launches on Kickstarter on December 1st

Stop 1 · The pillow

Rest, built in.

A detachable, inflatable neck pillow that folds into the back pocket of your bag.

A bag first.

An everyday backpack that looks like one.

Rest, built in.

Pull the pillow from the back pocket and inflate it in 20 seconds.

Support where you need it.

Holds your head and neck upright, so you can rest on a seat or bench.

Back in the pocket.

Deflate, fold flat, and it's gone. Detach it to wash it separately.

Prototype. Final product may vary.

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    Stop 2 · The difference

    A pillow you actually bring.

    Separate pillowORA
    Where it livesIn a drawer at homeIn the back pocket of your bag
    Your handsHolding it, or losing itFree, nothing extra to carry
    BulkTakes up bag spaceDeflates and folds away flat
    On a tired TuesdayStill in the drawerOut and inflated when you need it
    Stop 3 · A day of it

    Every ride, a little softer.

    Seen from behind on a metro platform, a man stands facing the closed platform doors as a train passes. A black neck pillow sits around his neck, held by a strap that runs down to the top of his black backpack.
    PlatformPillow on, clipped to the bag. Waiting for the doors.
    On a metro bench by the window, a man sleeps sitting upright, his head resting on a black neck pillow. A black backpack is worn on his front, resting on his lap.
    On boardSeat found. Pillow on, eyes closed.

    Prototype. Final product may vary.

    A note from us

    It started on a packed metro when one of us woke up on a stranger's shoulder. That's why we're making ORA: a commuter backpack with a neck pillow built in. We launch on Kickstarter on December 1st, and we'd love you to be first to know.

    Mellany, Penelope, Martin, Sarah and Amina

    Stop 4 · Questions

    Fair questions.

    Can I really sleep on this in public?
    Yes, though you may get a few looks. The inflatable neck pillow supports your head and neck, so you can rest sitting upright on a metro seat or station bench.
    Is an inflatable pillow actually comfortable?
    Yes. It's an adaptable neck pillow designed to support your head and neck while you rest upright, so you can doze on a metro seat or station bench without your head dropping.
    Can I use the pillow without the bag, and can I wash or replace it?
    Yes. The pillow detaches from the bag, so you can use it on its own and wash it separately.
    What does the $1 deposit get me?
    Pay $1 and you become a VIP, which saves you $42 off the original price.
    Does the pillow make the bag bulky or heavy?
    No. Once the pillow is deflated and folded into the back pocket, the bag doesn't look or feel bulky.
    When do I actually get my Ora?
    We'll email you the shipping details after the launch date.
    Final stop

    Next stop: rest.

    Leave your email and we'll tell you when ORA opens on Kickstarter on December 1st. That's the whole deal.

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    Launching December 1st

    Be first to rest.

    One email when ORA opens on Kickstarter.